Company Description
Blend is an award-winning, new breed Data Science Consultancy focused on powering exceptional results for our Fortune 500/1000 clients and other major organizations. We are a growing company—born at the intersection of advanced analytics, data, and technology
Job Description
Who we are:
People are everything at Blend. We are inspired by advancing our Client’s most critical initiatives, products and projects by matching our clients with the right talent. BLEND360 has been among the Inc. 5000 fastest growing companies 8 years in a row, and we’re very proud of our World Class NPS score. Our success is a direct result of our passion for advancing the careers of the talented people we work with every day. When you work at Blend, you will:
- Collaborate with a smart, passionate group of people who are invested in your sucess.
- Partner with an impressive list of clients, who value Blend360’s services and the world class experience we deliver with every engagement.
- Thrive with a company and leadership team who are committed to growth.
What is this position about?
As a Campaign Optimization Analyst, you'll work closely with cross-functional teams to design and execute data-driven marketing campaigns. You’ll use your strong SQL skills and understanding of audience management to create and optimize segmentation strategies. Your work will involve querying large relational databases, building campaign workflows, and monitoring performance to ensure effectiveness. While a deep knowledge of Python isn't required, familiarity with it will be helpful for light automation or data processing. This role requires a high degree of autonomy, ownership, and attention to detail to deliver impactful and scalable campaign solutions.
Job Description
- Design and execute targeted marketing campaigns using structured audience data.
- Develop and maintain SQL queries to extract and manipulate data from relational databases, including experience with SISS packages for ETL processes and familiarity with Visual Studio for debugging and workflow enhancements.
- Manage end-to-end campaign workflows, ensuring accurate audience segmentation and timely delivery.
- Monitor campaign performance and contribute to optimization strategies through data analysis and testing.
- Collaborate with stakeholders to translate business requirements into technical execution plans.
- Document campaign logic, data flows, and ensure compliance with data governance standards.
- Identify opportunities to improve processes and drive efficiency across campaign operations.
- Take ownership of tasks and deliverables with minimal supervision in a fast-paced environment.
Qualifications
- Strong SQL skills and hands-on experience with relational database systems.
- Experience working with SISS packages for data integration and ETL.
- Proficiency with Visual Studio for workflow development and troubleshooting.
- Solid understanding of audience management and campaign execution processes.
- Experience with marketing automation tools or CRM platforms is a plus (e.g., Salesforce Marketing Cloud, Adobe Campaign).
- Basic knowledge of Python or openness to learning for automation tasks.
- Ability to work independently, manage multiple priorities, and deliver high-quality outputs.
- Strong analytical mindset and problem-solving abilities.
- Excellent communication skills and the ability to collaborate with both technical and non-technical teams.
- Bachelor’s degree in Marketing, Data Science, Computer Science, or related field (or equivalent experience).