Digital Strategist

About the role:

We’re seeking an audience-obsessed Digital Strategist to join our digital marketing team. This role is pivotal in helping us deeply understand our target audiences—what they care about, what questions they’re asking, and how they move through their journey—and then translate those insights into impactful marketing programs, search-optimized content strategies, and data-driven initiatives.

You’ll operate at the intersection of audience research, content strategy, Search and Answer Engine Optimization (SEO/AEO), and conversion rate optimization. Your work will help us reach the right people at the right time, in the right channels, with messages that drive action.

About us:

Founded in 2005, 8am™ (formerly AffiniPay) is the professional business platform built to help legal, accounting, and other client-focused professionals run stronger, more profitable businesses. Today, more than 250,000 professionals across the U.S. trust 8am to help them work smarter, serve clients better, and unlock their full potential. We have been recognized as one of Inc 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!

What you'll do:

Audience and journey insights

• Develop a deep understanding of our key customer segments and buyer personas.
• Identify customer pain points, questions, and behaviors using analytics, search trends, surveys, interviews, and competitive audits.
• Map and analyze the customer journey across digital touchpoints, including our owned, earned, and paid channels.
• Leverage insights from Gong recordings, cross-functional partners (product marketing, sales, and customer success), and frontline feedback to craft audience-specific messaging and tailored digital experiences.

Program and initiative planning

• Manage our content calendar to strategically coordinate marketing initiatives and create meaningful moments in the market. 
• Plan and manage digital programs and initiatives that help us engage key audiences, stay ahead of our competitors, and establish us as thought leaders.
• Develop program objectives, messaging strategies, channel mix, and timing based on audience and journey insights, marketing objectives, and the competitive landscape.

SEO and AEO strategy

• Contribute to the SEO and AEO roadmap by documenting questions and keywords our target audiences ask at each stage of their journey, from awareness to conversion.
• Partner with the Content, Web, PR/Comms, Brand, and Product Marketing teams to improve our digital presence on our owned digital channels (Websites, YouTube, and landing pages) and 3rd party sites like Wikipedia, Reddit, G2, Capterra, Forbes, and Above the Law. 
• Manage community programs to engage internal team members and external advocates in knowledge-sharing spaces like Reddit.

Evaluation and optimization

• Identify friction points in the digital journey and propose solutions grounded in data and user feedback.
• Monitor the full digital experience to ensure all content is engaging, relevant, and up to date.
• Leverage personalization tools (e.g., Userled) to define, test, and implement tailored website experiences that drive deeper engagement across key buyer personas.
• Partner with our SEO and Content teams to plan and develop the depth and breadth of content that will help us rank on traditional search engine results pages, LLMs, and AI overviews.

Communication

• Share the latest content and web assets for each buyer segment with the wider marketing and sales teams.
• Create program quick reference guides for sales purposes.

About You

• 5+ years experience in content or web strategy, integrated marketing, or customer marketing 
• Experience within the legal industry or marketing legal or accounting technology
• Experience building digital campaigns with segmentation based on personas
• Advanced collaboration and communication skills, with the ability to work across teams on strategic planning and execution
• Data-driven and strong analytical skills with an understanding of digital marketing metrics and strategy
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation.
• This position is preferred to sit in Austin, Texas

What We're Looking For

• Proactive self-starter with high initiative and critical thinking
• Positive, can-do attitude and ability to manage multiple projects at once
• Extremely flexible and organized, with a strong bias toward action  
• Interest or knowledge of AI and the digital technology landscape 

Why 8am 

At 8am, our culture is shaped by the people who bring it to life every day. Together, we build a company rooted in continuous learning, genuine community, holistic wellness, and meaningful engagement—values that empower us as individuals and unite us as a team. Our culture is grounded in our core values: Work Smart, Win Fast; Outshine Ordinary, and We Find a Way. These values drive how we serve our customers and work with each other in a collaborative, inspiring, and empowering environment, every day.

Here’s how we support our 8Team:

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.

At 8am, we don’t just offer benefits—we create an environment where people can thrive, grow, and make a real impact every day.

Diversity, equity & inclusion at 8am

At 8am, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach. 

Security advisory

Our hiring teams at 8am are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology.  As such, our Talent Acquisition Team only follows legitimate hiring practices.  We will always communicate with our candidates using emails with the 8am domain and will never ask for sensitive/personal data during the application process.  All interviews take place over phone call, Zoom/Google Meet or in person.  All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.