The Role
We are looking for an experienced and dynamic Head of Community to lead our efforts in building and nurturing a vibrant, engaged community.The role requires a strategic thinker with a deep understanding of Web3 communities, excellent communication skills and a proven track record in community management and growth. As a heavily data driven company, you will be expected to monitor trends, leverage their opportunities and drive direct analytical learnings into specific community metrics.
Responsibilities
Working with our marketing and social team to grow our online following with a keen eye on increasing engagement and retention.
Using direct data to monitor and optimise KPI driven campaigns.
Analyze community data and metrics to identify trends and opportunities for improvement.
Have empathy for global and local demands ensuring coverage for the broadest possible audience.
Grow and manage a high performing community team in line with core company objectives.
Oversee community support channels and collaborate with cross-functional teams to deliver an excellent experience to community members.
Monitor and moderate community channels to ensure a positive and respectful environment.
In the first 6 months you will:
Build & manage regional community channels for our brands.
Manage a team of native CMs in those channels.
Drive performance of those channels against mutually agreed KPIs.
Build data frameworks to help strategic thinking on community growth, working directly with c-suite.
Build regional content strategies off the back of HQ marketing and facilitate the “translation” of marketing content into each community as required.
Foster community & KOL collaborations alongside the product and growth team against KPIs.
Must haves
Experience in building out data frameworks, regional content and community strategies.
Strong organisational skills.
Ability to distil large datasets and strategies to brief into leadership.
Proven ability to scale high quality, data driven, highly engaged communities within Web3.
Strong expertise in Discord and Telegram - with a proven track record of building and scaling engaged communities on these platforms.
Demonstrated success in managing the full lifecycle of token-gated communities - from pre-TGE excitement through post-TGE sustained engagement.
Proven ability to plan and execute impactful token holder events that drive participation and strengthen community bonds.
A nuanced understanding of diverse Web3 audience segments and their psychology, including crypto-native gamers, traders, developers, and more, enabling tailored engagement strategies.