Key Responsibilities:
SEO & GEO Strategy
Develop and execute a full-funnel SEO and GEO roadmap targeting decision-makers, teams, and developers.
Identify and capture intent-driven keywords across verticals (e.g. legal, healthcare, sales, AI builders).
Optimize for emerging discovery channels such as ChatGPT, Perplexity, Google Gemini, and AI-powered search.
On-Page & Technical SEO
Own on-page optimization for landing pages, product features, use case pages, and developer docs.
Implement structured data, schema, site performance improvements, and scalable internal linking strategies.
Ensure crawlability, indexability, and high technical hygiene across all web properties.
AI-Powered Content Operations
Work with the Content, Product Marketing, and Brand teams to create SEO-rich, AI-enhanced content.
Use AI tools (e.g. ChatGPT, Claude, Surfer SEO) to scale ideation, briefs, outlines, and variant testing.
Implement programmatic SEO and AI-assisted workflows to generate long-tail, high-intent content at scale.
International SEO
Support geo-expansion through multi-language, multi-region SEO and localization best practices.
Build scalable templates and guidelines for SEO localization in core markets (e.g. US, EU, JP).
Performance Analytics & Optimization
Define and track SEO KPIs (organic traffic, keyword rankings, conversions, domain authority).
Use tools like GA4, GSC, Ahrefs, SEMrush, and Screaming Frog to monitor and optimize performance.
Regularly report on SEO performance and drive iteration based on what converts—not just what ranks.
Qualifications:
3+ years of SEO experience, with proven success in B2B PLG SaaS or developer-facing platforms.
Deep understanding of technical SEO, content SEO, and AI-powered content creation workflows.
Experience with GEO (Generative Engine Optimization) strategies and tools.
Proficient in tools like Ahrefs, SEMrush, GA4, Surfer SEO, Notion AI, and ChatGPT.
Strong cross-functional collaboration skills (Product Marketing, DevRel, Growth, Content).
Bonus: experience with JAMstack, Webflow, Markdown-based docs, and API documentation optimization.