About Us
At Benepass we're making benefits easy. We believe people are the most important asset to any company. Traditional one-size-fits-all benefits packages no longer cut it in today's hybrid and remote-first environment. With Benepass, companies can tailor their benefits to the unique needs of their workforce.
Through our easy-to-use and highly customizable fintech platform, People teams can implement, administer, and track the benefits that meet employees where they are. Employers design their benefits and perks plan by setting a contribution amount and eligible spend categories. Every employee has their own individual definition of wellness and needs different things to help them be their most productive, fulfilled self.
Our Mission
Helping companies reimagine how companies take care of their people.
Our Investors
We are backed by leading investors, including Portage Ventures, Threshold Ventures, Gradient Ventures, Workday Ventures, and Clocktower Technology Ventures. To date, the company has raised $35 million of equity capital.
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TEAM & ROLE
We're looking for our first dedicated Lead Product Marketing Manager to define and elevate how Benepass tells its story. As we grow upmarket and compete in a rapidly evolving benefits landscape, we need clear, differentiated messaging that resonates with HR and Benefits leaders. You’ll own positioning, go-to-market strategy, and enablement, building the function from the ground up and helping establish Benepass as a category leader in flexible benefits.
Messaging & Positioning
Define and evolve Benepass' core positioning across products, personas, and industries
Translate complex product capabilities into compelling, benefit-led narratives
Own messaging consistency across all customer-facing assets
Go-to-Market Enablement
Build pitch decks, battlecards, talk tracks, and case studies
Partner with GTM teams (sales, alliances, BDRs, CS) to drive adoption of messaging
Help influence deal cycles and win rates through strategic enablement
Product GTM & Strategy
Support new product and feature launches with GTM plans and collateral
Conduct buyer research, persona development, and competitive analysis
Partner with Marketing, Product, and Sales to shape roadmap and campaigns
REQUIREMENTS
5-10 years of experience in product marketing, preferably in B2B SaaS or HR tech
Proven track record of developing successful go-to-market strategies
Strong understanding of sales processes and enablement best practices
Excellent communication and presentation skills
Ability to thrive in a fast-paced, ambiguous startup environment
Experience with employer benefits or HR technology is a plus
5–10 years of B2B product marketing experience, ideally in benefits tech, fintech, or infrastructure SaaS
Proven track record owning positioning, messaging, and GTM for complex products
Strong storytelling and writing skills, with the ability to turn technical capabilities into buyer-relevant narratives
Experience enabling sales with tools like pitch decks, one-pagers, and battlecards
Comfortable working cross-functionally and operating in fast-paced, high-growth environments
BONUS SKILLS
Experience marketing to HR or benefits decision-makers
Familiarity with employee benefits or fintech infrastructure
Prior experience at a startup or in a fast-scaling environment
People management or mentorship experience
TRAVEL
Certain roles may involve occasional travel. You will be expected to attend company-wide on-site events three times per year.
LOCATION
Although we operate as a 100% US Remote company, certain positions may necessitate occasional attendance at one of our offices in NY or Oakland. Additionally, some roles may require residence in specific geographic regions or time zones.
All else equal, preference will be given to candidates based in New York City who can go into the office (near Union Square) 3x per week
COMPENSATION
Base salary of $160,000 to $190,000. Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.
Range(s) is subject to change. Benepass takes a number of factors into account when determining individual starting pay, including market comparables, interview performance, peer compensation, and years of experience.
What We Offer
95% coverage of medical, dental, and vision
Fantastic benefits (of course 😃), including:
$250 WFH setup
$150/month cell phone + internet
$100/month Wellness
No Meeting Wednesday!
We offer several team onsites a year
Flexible PTO
At Benepass, we are working towards reimaging how companies take care of their people. We are committed to creating an inclusive environment for all our employees and are seeking to build a team that reflects the diversity of the people we hope to serve with our revolutionary products. Benepass is proud to be an equal-opportunity employer.