Marketing Manager — Content

Marketing Manager — Content
Remote · Full-time · Reports to Director of Marketing

Company Snapshot

A rapidly scaling U.S. healthcare network—400 + men’s-health clinics and counting—seeks a marketing leader to own content-driven growth programs.

Core Objectives

1. Content Engine – Publish and maintain a 30-day calendar of blog posts, social updates, and email/SMS touchpoints.

2. Channel Execution – Run coordinated campaigns across email, SMS, paid social, and organic social; keep LinkedIn, Instagram, TikTok, and X on brand and on schedule.

3. Automation & Data – Build HubSpot workflows, connect tools via Zapier/Make, and report weekly performance in Google Sheets.

4. Creative Production – Produce lightweight graphics or short videos (Canva/Figma/CapCut) and brief external agencies when deeper creative is required.

5. Sales Alignment – Document lead-handoff processes and provide regional playbooks for field teams in Latin America.

Required Profile

• 3–5 years running multi-channel campaigns inside a modern CRM (HubSpot strongly preferred).

• Hands-on skill with Zapier or Make; comfortable troubleshooting integrations.

• Portfolio that includes written content plus at least two self-produced visuals or videos.

• Proficient in Excel/Google Sheets for fast analysis.

• Fluent English; Spanish or Portuguese advantageous.

First-90-Day Targets

• Launch an email + SMS nurture achieving ≥ 20 % opens and ≤ 1 % unsubscribes.

• Publish 30 consecutive days of on-time social content.

• Cut campaign-build time by 25 % through new automations and templates.

• Deliver a live dashboard covering lead volume and conversion.

Perks

• 100 % remote, async-friendly culture.

• Direct line of sight to revenue impact and rapid advancement opportunities.