About 1Password
At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
We’re looking for a Principal Product Marketing Manager to lead strategic product marketing initiatives across our most important and transformative pillars at 1Password: XAM and AI. This is a senior-level individual contributor role with high visibility, operating at the intersection of innovation, strategy, and market leadership.
As a senior member of the Product Marketing team, you’ll work closely with Product, GTM, Sales, Brand, and Executive Leadership to define category leadership in XAM, articulate our platform vision, and shape how 1Password brings AI-powered experiences to market. You will serve as a thought partner to product and marketing leaders, while owning narrative development, go-to-market planning, competitive differentiation, and strategic messaging across cross-functional teams.
If you have deep cybersecurity and platform experience, a strong understanding of AI concepts, and a proven ability to distill complexity into clarity—this is your opportunity to shape the future of 1Password’s product story.
What You Can Expect:
Own Strategic Product Marketing for Core Innovation Areas
Develop and drive the strategic marketing narrative for 1Password’s XAM category leadership, platform architecture, and emerging AI capabilities.
Translate visionary product concepts into compelling, customer-facing messaging and go-to-market strategies.
Drive Cross-Functional GTM Strategy
Partner with product management, demand generation, sales, and customer success to launch high-impact capabilities with precision and cohesion.
Ensure internal alignment and delivery of consistent positioning across global campaigns, launches, and customer programs.
Deliver Compelling Narratives
Craft differentiated, technically credible messaging that resonates with executive stakeholders, security leaders, IT teams, and developers.
Establish 1Password’s voice in the platform and AI security space through high-quality storytelling, industry engagement, and thought leadership.
Support AI Thought Leadership and Market Positioning
Stay current with AI trends, models (e.g., LLMs), ethical considerations, and their implications in the cybersecurity domain.
Influence how we position AI across our roadmap—from user experience enhancements to intelligent automation of security workflows.
Partner on Platform Ecosystem Strategy
Help define how 1Password’s platform scales through extensibility, integrations, and developer-focused capabilities.
Support productization of internal platform features for external audiences (e.g., APIs, SDKs, AI toolkits).
Be a Trusted Voice Internally and Externally
Represent 1Password in analyst briefings, executive customer engagements, and thought leadership opportunities.
Work directly with senior leadership to guide strategic decision-making, category development, and innovation messaging.
What We're Looking For:
Experience & Expertise
12+ years of B2B SaaS product marketing experience, including at least 5 years in cybersecurity. 3+ years working on AI, developer, or platform-related products is highly desirable.
Track record of launching high-impact security and/or AI-enabled products in dynamic markets.
Deep understanding of identity and access security, authentication trends, and platform technologies.
AI & Platform Familiarity
Comfort with AI concepts such as machine learning, LLMs, data privacy, and responsible AI practices.
Experience positioning platform-level value propositions (e.g., extensibility, APIs, integrations, or architecture).
Strategic Thinking Meets Tactical Execution
Strong ability to connect market trends to product strategy, and product strategy to execution across marketing and GTM functions.
Exceptional Communication & Influence
Outstanding storytelling skills with the ability to convey value to both deeply technical and executive audiences.
Confidence and credibility in cross-functional settings and external-facing engagements.
Nice To Haves:
Certifications in product marketing (e.g., Pragmatic Institute, PMA) or security (e.g., Zero Trust, CISSP, Security+).
Experience with category creation and thought leadership in emerging technology spaces.
Familiarity with AI developer tools, security automation, or infrastructure platforms.
USA-based roles only: The annual base salary for this role is between $208,000 USD and $282,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
Canada-based roles only: The annual base salary for this role is between $191,000 CAD and $259,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.
At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.
You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.
We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.
Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of most roles. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.
What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:
Health and wellbeing
👶 Maternity and parental leave top-up programs
🏝 Generous PTO policy
💖 Four company-wide wellness days
Growth and future
📈 Company equity for all full-time employees
💸 Retirement matching program
🔑 Free 1Password account
Community
🤝 Paid volunteer days
🌎 Employee-led inclusion and belonging programs and ERGs
🏆 Peer-to-peer recognition through Bonusly
You belong here.
1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.
Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at nextbit@agilebits.com and we’ll work to meet your needs.
Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.
Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.
1Password uses artificial intelligence (AI) and machine learning (ML) technologies, including natural language processing and predictive analytics, to assist in the initial screening of employment applications and improve our recruitment process. See here for the latest third party bias audit information. If you prefer not to have your application assessed using AI/ML features, you may opt out by completing this form. For additional information see our Candidate Privacy Notice.