Company Description
About us
Hello, we’re Reach. Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.
We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and brands making a splash in the US like the Irish Star.
It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. And we’re just getting started…
Your story, with Reach
As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.
We know everyone has their own story to tell, so we’ve built an environment where every background is respected and every day is a day to explore.
We’ll help you build a career that works with your life, while giving you the space to create and grow.
Job Description
About this role
Are you a junior copywriter or content marketeer with an interest in promotions and a passion for online retail? Are you looking to join a fast-growing team of energetic, ambitious ecommerce professionals working on the most exciting new marketplace - dedicated to home, garden and leisure - to have launched in the UK in the last year?
As the Promotions Marketing Executive, reporting to the Marketing and Brand Manager and with a dotted line into the Senior E-commerce Manager, you'll play a pivotal role in managing and accelerating a key revenue channel through the creation and delivery of reader offers in print and online.
You will manage the full lifecycle of reader offers, from creation to delivery, across multiple platforms. Develop engaging ad copies based on audience insights and trend analysis. Create clear briefs for design teams to ensure all offers are visually appealing, accurate, and strategically placed across print and digital channels.
You will ensure optimal placement of ads in national and regional press, track campaign performance and utilise post-campaign insights to drive improvements and inform the creation of future offers.
Collaboration with internal teams is key; you will work closely with the marketing, trading, ad operations, and editorial teams to ensure offers align with brand guidelines, business objectives, and timelines.
Qualifications
What you’ll need to succeed:
We're looking for someone with experience in content delivery, ad operations, or creative project management. Strong writing skills, excellent grammar, and attention to detail are essential. You'll need to manage multiple projects and communicate effectively. A commercial mindset and a good understanding of the retail or media environment are important. Being comfortable with data and optimizing campaigns is a big plus.
With a strategically creative mindset, you’ll work closely with both the marketing and trading teams to deliver high-impact offers designed to reach in-market customers and drive sales within each of our product categories. You’ll thrive in this role if you’re a creative self-starter with strong copywriting and project management skills and a genuine interest in marketplaces, ecommerce, and what makes consumers tick.
Experience with AI tools or writing effective prompts for content generation is advantageous. You'll also use tools to extract text from websites and create images.
If this aligns with your skills, we'd like to hear from you!
Additional Information
How we'll look after you
We take good care of our people - and that means more than just a pay packet. Whatever your role, you'll get a range of benefits. Here are our standard UK & ROI benefits - please check the specifics out for your role when you apply.
- 25 days' holiday (not including bank holidays), plus an extra day after you've been with us for three, five and ten years. We also have a scheme to help you buy extra holiday if you want to.
- An extra day's leave each year to volunteer for a cause that matters to you.
- Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
- Wellbeing support - including a 24/7 assistance programme for you and your family.
- A private healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
- Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
- Access to lots of discounts - including with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
- Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers. If there's something you want to understand more about, just ask.
Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.