Company Description
Upwork has partnered with an enterprise client who is a global direct and digital marketing agency. They are currently seeking for a highly skilled Salesforce Marketing Cloud (SFMC) Developer. The ideal candidate is an expert in front-end email development and advanced SFMC platform capabilities, with strong experience in AMPscript, Data Extensions, and dynamic content personalization. This role supports fast-paced campaign execution, requiring immediate onboarding and effective collaboration with global teams.
Job Description
1. Front-End Email Development
- Build responsive email templates using hand-coded HTML and CSS.
- Troubleshoot rendering issues across major email clients and devices.
- Customize and adapt existing email templates.
- Implement modular email design using SFMC Content Builder.
2. SFMC Platform Expertise
- Create and manage content blocks and templates in Content Builder.
- Implement AMPscript to personalize content using Data Extensions and journey data.
- Build and maintain standard/sendable Data Extensions; handle inter-DE logic.
- Understand and support email behavior within Journey Builder workflows.
- (Preferred) Manage automations in Automation Studio for data handling and cleanup.
3. Personalization & Data Logic
- Implement complex AMPscript-driven personalization logic.
- Use recipient engagement data (e.g., opens, clicks) to modify future email content.
- Design and query lookup tables to support dynamic content rendering.
- Write and troubleshoot SQL queries to segment and join data for campaigns.
4. Collaboration & Communication
- Work closely with cross-functional and offshore teams (e.g., Manila, Bogota).
- Communicate technical requirements and decisions to non-technical stakeholders.
- Rapidly onboard and contribute to ongoing or near-complete projects.
Qualifications
- Proven expertise in HTML/CSS for responsive email development.
- Strong command of Salesforce Marketing Cloud: Content Builder, AMPscript, Data Extensions.
- Working knowledge of Journey Builder; Automation Studio experience is a plus.
- Proficient in writing and debugging SQL queries within SFMC.
- Deep understanding of data flows, dynamic content rendering, and personalization strategies.
- Strong problem-solving and communication skills.
- Ability to work independently and deliver under tight deadlines.
- Must be available to work in EST timezone.
Additional Information
100% Remote work
Project based opportunity!