#KeepGrowing with Nutrafol
We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.
Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
We are seeking a Senior Associate, Influencer Growth Marketing to support the execution and optimization of Nutrafol’s performance influencer program. Reporting to the Senior Manager, Influencer Growth Marketing, this role will be instrumental in acquiring and scaling new high-converting creators across Instagram, TikTok, and YouTube to drive sales, improve CPA, and grow new customer acquisition.
This is an ideal opportunity for someone who thrives in a fast-paced, metrics-driven environment and has a passion for social media, data, and results.
Responsibilities:
- Identify, source, and activate top-performing creators (with a focus on mid-tier and macro influencers) with proven sales-driving capabilities
- Manage end-to-end influencer high-budget, always-on influencer campaigns with a focus on acquisition, ROAS, and CPA, including talent curation, negotiations, contracting, creative approvals, and performance reporting
- Build and maintain a robust pipeline of new influencer talent optimized for new customer acquisition
- Maintain strong relationships with creators, talent agencies, and platform partners (e.g., GRIN, LTK, ShopMy) to grow a high-performing influencer network.
- Track campaign performance daily, weekly, and monthly, owning targets and continually optimizing to hit growth KPIs
- Monitor and ensure timely delivery of content and results across platforms
- Support the rollout of new products, promotions, and key marketing moments via the influencer channel
- Collaborate cross-functionally with brand, paid media, creative, and analytics teams to build integrated campaigns
- Propose and test innovative approaches to improve influencer efficiency and scalability
Requirements:
- 2–4 years experience in influencer or affiliate marketing, with a strong focus on performance outcomes (sales, CPA, ROI)
- Experience within a DTC or eCommerce company is required
- Demonstrated ability to manage high-volume partnerships, juggle multiple projects, and hit quantitative targets
- Strong analytical mindset, you live in spreadsheets, love performance metrics, and know what moves the needle
- Familiarity with influencer tools such as Shopmy, Impact.com, LTK, and Google Workspace
- Passion for the beauty, wellness, and health space, with an eye for creators who convert
- Excellent communicator — both internally with cross-functional teams and externally with talent/agents
- Highly organized, adaptable, collaborative, and eager to grow within a high-performance team
Perks & Benefits
- Fully remote work experience
- Comprehensive medical, dental, and vision package, including FSA program
- 401K with employer match
- Quarterly Bonus Program
- Flexible PTO
- Two company-wide wellness breaks every day
- Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
- Monthly wellness stipend
- Monthly internet stipend
- Monthly cell phone stipend
- Annual learning & development stipend
- Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
- Free meditation app membership (Headspace)
- Free Nutrafol subscription
- Pet insurance and benefit programs
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