Qualified is the Agentic Marketing Platform for B2B companies. With Piper the AI SDR Agent, Qualified offers a whole new way to grow inbound pipeline. Piper operates across both the website and email, working to engage website visitors, capture leads, and convert buyers into pipeline around the clock. Hundreds of the world’s leading brands—including Crunchbase, Asana, Box, and Grubhub—choose Qualified to increase lead conversions, generate more meetings, and improve efficiency within their inbound pipeline motion.
About the Role
This is a mid-level, high-impact role for a strategic marketer who thrives at the intersection of product marketing, customer marketing, content, advocacy, and community. You’ll own and scale our entire customer marketing function, building programs that deepen engagement, celebrate customer success, and drive expansion opportunities.
What You’ll Do
Produce stories at scale: Write and/or manage the creation of case studies, video testimonials, quote cards, and social proof for use across the funnel.
Own customer advocacy: Partner with Customer Success and Sales to identify and recruit customer champions. Build a steady drumbeat of testimonials, case studies, references, and review content (G2, TrustRadius, etc).
Drive customer communications: Lead nurture programs that keep customers informed, engaged, and excited about what’s new.
Run customer campaigns: Develop marketing plays to support upsell, cross-sell, and retention goals.
Fuel the sales engine: Enable the GTM team with proof points, customer stories, and strategic reference programs.
Build community & connection: Support customer events and meetups that turn customers into long-term brand advocates.
What You Bring
5+ years of B2B SaaS product marketing experience
Bachelor's Degree
Proven ability to work cross-functionally with customer success, sales, and product teams
A strong portfolio of customer-facing content—case studies, newsletters, success stories, or advocacy programs
Excellent writing, storytelling, and content strategy skills
Comfortable working in a fast-paced, high-growth startup environment
Experience with Salesforce, Figma, Webflow, Frame.io, Asana, or other marketing/sales tools a plus
Why You’ll Love It Here
A chance to own and scale a function at a high-growth AI market leader
Incredible customers who love talking about the value they’re seeing with our product
A tight-knit, driven, collaborative marketing team that moves fast
Big brand, high-visibility work - paired with room to experiment and innovate
Competitive compensation, equity, and benefits
Ready to turn customers into our greatest marketers?
Apply now and help us write the next chapter of the Qualified story.
About Qualified
Qualified is the AI pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with AI and automation for thousands of customers like Autodesk, Blackbaud, and Epson. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 900+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures.
One Team
We’re all in this together with a shared goal: grow the business and each other. Work as a team, win as a team. Collaborate and strategize across departments to deliver A+ work. We are bold thought leaders that value creating a sense of belonging for all and celebrating our wins, big or small.
Customer Obsessed
Prioritize the customer above everything else. Build a product that our customers love. Establish ourselves as their trusted advisor and do “Whatever it takes” to make them successful. Prove the ROI. Only when our customers win do we win.
Think Big & Move Fast
We’re defining a new category and we have fierce competition. Fast-paced innovation is the name of the game. We look forward. We reimagine. We throw out new ideas. We test things. We move quickly. We challenge the norm. We don’t settle for status quo.
On the heels of their Series C financing, Qualified is looking to grow the team so that they can do even more, even faster; they’re focused on delivering our customers more innovation, additional services, an expanded product portfolio, and even deeper ties into the Salesforce CRM platform. Qualified is looking for folks that are fired up about joining a fast-paced, fast-growing company that is doing big things.
Diversity & Inclusion
Qualified is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.