At doinstruct, we're revolutionizing how modern teams onboard, learn, and perform. As our first dedicated Product Marketing Manager, you'll play a pivotal role in shaping our product's narrative, positioning, and market presence. This role is crucial in bridging the gap between our product's capabilities and the market's needs, ensuring that our solutions are effectively communicated and adopted by our target audience.
🛠️ What you'll do
📢 Shape our positioning
Develop and refine doinstruct’s product positioning and value propositions for different customer segments.
Create compelling narratives and content that resonate with buyers and users, informed by customer research and competitive insight.
Ensure consistency in messaging across all channels and teams.
🚀 Lead product launches & GTM
Create and execute go-to-market plans for new features and major releases.
Collaborate across Product, Sales, Customer Success, and Marketing to ensure launches are timely, consistent, and effective.
Drive internal alignment on roadmap visibility and storytelling.
🎯 Enable Sales & Customer teams
Build and maintain a toolkit of sales and customer-facing materials: one-pagers, pitch decks, competitive battle cards, FAQs, and more.
Partner with Sales and Customer Success to refine messaging based on real-world conversations.
Serve as the go-to for competitive insights and objection handling.
🔍 Deepen our market understanding
Stay on top of customer needs, industry trends, and competitor moves.
Conduct win/loss interviews and gather voice-of-customer insights to improve positioning.
Use insights to inform product development and marketing strategies.
👤 Who you are
5+ years of experience in product marketing, preferably in a B2B SaaS or product-led growth environment.
Proven success crafting positioning and go-to-market strategies that drove awareness, engagement, and revenue.
Skilled at translating technical concepts into clear, compelling messaging.
Comfortable working cross-functionally in a fast-paced, remote environment.
Strong writing and communication skills: You are able to craft everything from a compelling pitch deck to crisp internal briefs - ideally in German & English
đź’ˇ Why join doinstruct
Real Impact: Your work will directly shape how customers experience and understand our platform.
Autonomy & Ownership: We trust you to drive strategy and execution.
Remote-first team: Work from anywhere, with regular meetups to stay connected.
Supportive culture: We're kind, driven, and low on ego—and we believe great work happens in great teams.
Growth-oriented: Backed by top investors, with a fast-growing customer base and an ambitious product roadmap.
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At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
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For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.