Social Content Specialist for Personal Brand (Full-Time, Remote) | Location: Remote, with 4+ hours daily overlap (flexible)
We're hiring a full-time Social Content Specialist to help grow the personal brand of a founder with 20k+ Twitter followers and 19k+ on LinkedIn. This isn’t your typical ghostwriting gig — we’re looking for someone who’s obsessed with social, meme-literate, AI-savvy, and ready to treat personal content like a product.
If you live for the algorithm, know how to write like a human (with or without AI), and would love to experiment and scale across LinkedIn, Twitter, Instagram, and maybe even Threads or TikTok — this is your role.
What You’ll Do
Run the show across platforms: Help manage, schedule, and optimize content on Twitter, LinkedIn, Instagram (and potentially more).
Write in the founder’s voice: Use past content and tone to create high-performing posts that feel authentic.
Be the signal filter: Keep an eye on industry news, trends, and viral moments — and surface opportunities for timely, relevant content.
Edit and repurpose video content: Take raw footage from the founder and turn it into clips, reels, or shorts using tools like Descript or similar.
Use AI tools to your advantage: Whether it’s brainstorming, editing, repackaging, or rewriting — you’ll be encouraged to use AI to go faster and smarter.
Keep the machine running: Stay on top of drafts, post cadence, analytics, and platform-specific best practices.
Who You Are
You’ve worked with a personal brand or founder before — or you’ve grown your own.
You’re a strong writer who can quickly adapt to someone else’s tone of voice.
You understand how LinkedIn, Twitter, Instagram (and ideally Threads or TikTok) work — and how to play within their rules to get max reach.
You have experience or deep interest in AI tools like ChatGPT, Claude, Midjourney, Descript, etc.
You can edit short-form video content using tools like Descript, CapCut, or similar.
You’re organized, independent, and proactive — someone who sees content as a strategic asset, not just a post.
Bonus Points If You
Have experience growing your own personal brand
Understand growth strategy, engagement loops, or creator-focused analytics
Have managed social calendars and content pipelines before
Have a natural sense for meme culture, virality, and timing
Tools You'll Likely Use
Notion, Descript, ChatGPT/Claude, Buffer/Later, Google Docs, X (Twitter), LinkedIn, Instagram, and whatever else you bring to the table.