Company Description
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.
Job Description
As part of the U.S. Client Marketing team, the Senior Marketing Manager will be responsible for deepening client relationships through the sell-in and delivery of marketing services for clients, including merchants, cobrand partners, and payment ecosystem stakeholders. The individual will plan marketing strategies and partnership initiatives to grow business with clients through the activation of marketing analyses, platforms & initiatives, and strategic use of sponsorship assets. The Senior Marketing Manager will build partnership relationships with cross-functional teams, including Sales, Product, Marketing and external agencies to deliver best-in-class marketing plans that drive business goals for the organization and their clients alike.
The Details:
- Location: Remote (must be able to work across multiple US time zones)
- Duration: Approximately a 6-month consulting role through Blend360 with the possibility of extension
- Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!
What you’ll do:
- Lead all marketing services for one of the organization’s financial services clients
- Drive the strategy and execution of key marketing initiatives to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship marketing, events, advisory services, social/digital marketing, etc.
- Lead marketing-related project scoping and requirements while aligning with sales and the client
- Apply data-driven approach to marketing recommendations leveraging company data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients
- Work cross-functionally to develop and implement marketing projects that leverage the best of company resources and expertise (e.g., with Sales, Consulting & Analytics, Product, Marketing, Legal, Internal Creative Teams, etc.)
- Oversee end-to-end delivery of marketing projects including escalating any deliverables, updating timelines, and communicating changes to stakeholders with limited supervisory oversight
- Manage ad hoc requests from key stakeholders, e.g., clients, senior leadership, etc.
- Manage project timelines and budget
- Track and manage program results
Qualifications
- 10-15 years of work experience in a marketing capacity within the financial services or payments industry
- Authority in multiple marketing disciplines, including brand, product, direct response, research, content, social, influencer, sponsorship, and events
- Deep payments knowledge and understanding of market dynamics in the areas of consumer/ small business; prepaid, debit, credit, and commercial payments
- Accomplished at building trusted relationships with cross-functional team members, key stakeholders, business leaders and clients
- Ability to structure, manage and coordinate complex projects across multiple internal/external stakeholders
- Demonstrated ability to collaborate and influence in a highly matrixed organization
- Organized, with a natural inclination for both strategic and tactical deliverables
- Aptitude to think creatively, identifying new and innovative ways of organizing resources and prioritizing work leading to tangible business results
- Ability to work with limited direction, usually within a complex and ambiguous environment to drive fact-based recommendations, solutions, and decisions
- Leadership experience working in agency and/or consulting roles involving the development and delivery of comprehensive, multi-channel marketing programs
- Strong executive presence; excellent written and verbal communication skills; experience engaging with Executive and C-level suite audiences
Additional Information
The starting pay range for this role is $65.00 - $70.00 per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.
A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
BLEND360 is an equal opportunity employer.