iCode Say-Do Gap

iCode Say-Do Gap is a company specializing in consumer neuroscience and human behavior research. Established by NEUROHM, it offers innovative neuroscience-based products and consulting services to help businesses make data-driven decisions. The company primarily focuses on translating brain science and subconscious insights into actionable business strategies using advanced techniques like EEG, GSR, and eye-tracking. Its iCode platform provides a DIY solution for implicit testing and response-time-based surveys, serving as a vital tool for marketers globally. With decades of experience, iCode continues to be a leader in measuring non-conscious attitudes and assisting businesses in understanding consumer behavior more deeply.