About TruckSmarter
Logistics is one of the single largest industries in the world. Globally, logistics is an $8-$12 trillion dollar industry and in the US alone, ~$2 trillion, representing ~10% of GDP. A single percent of improvement drives profound change to every corner of the world --- from the cost of our goods, to the livelihoods of local communities, to even the impact on our environment. To reshape the industry, at TruckSmarter, our focus is first on truck drivers. Trucks move 71% of freight in America (~$800bn annually) & the trucking industry represents nearly 6% of the full-time jobs in the country. If you look around you, every item has sat on a truck at one point on its journey to you. However, despite the industry being one of the greatest levers of innovation throughout history, it is still deeply fragmented & structurally misaligned. Our mission is to fix that --- and we need your help.
The Role
TruckSmarter is looking for a Senior Level Designer with experience managing the core brand, including a new AI product identity, across multiple channels.
This is a high-impact role where you'll work directly with our leadership team to shape the visual identity and brand strategy that drives our business forward. We’re a lean XFN team that includes design, product, engineering and operations. We foster an entrepreneurial yet supportive environment that values collaboration, craft, and execution, and is committed to improving the lives of our customers.
Working model: TruckSmarter offers an in-office collaborative culture. This role is based out of our downtown San Francisco office, and requires in-office presence three days per week (typically Mondays, Wednesdays, and Fridays).
Responsibilities
Maintain the existing TruckSmarter brand and expand our new AI product brand through digital activations (static and video) for a wide variety of channels across a broad range of media, including web, email, mobile, social, and paid ads.
Collaborate with internal teams and external partners to establish a differentiated and high quality digital brand presence.
Collaborate with our design manager to create high-quality work that delivers on our brand and business strategy.
Own all content, brand, and marketing projects from concept to final execution and iterate on designs to optimize performance.
Harness AI tools like MidJourney, ChatGPT, Claude, and Runway where needed to augment assets.
Requirements:
At least 5 years of digital creative experience, with at least 2 years in senior creative roles.
Portfolio showcasing multidisciplinary brand design expertise, including brand development, visual solutions, storytelling, digital advertising, and web design.
Proven track record developing both brand-focused and performance-driven creative assets.
End-to-end creative experience from conceptualization through execution.
Startup mindset with willingness to drive change and build processes from the ground up.
Excellent working knowledge of Figma and Adobe Creative Suite.
Nice to haves:
Experience servicing Direct-to-Consumer and Business-to-Business companies.
Experience with product marketing.
Proficiency with web development or tools like Framer.
Proficiency with lifecycle marketing using tools like customer.io.
Motion design experience with After Effects, LottieFiles, or similar tools.
Experience with AI content creation tools (Claude, ChatGPT, Midjourney)
A background in transportation or logistics.
We would love to have you be a part of something special, and are excited to review your application!