Growe welcomes those who are excited to:
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Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;
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Prepare weekly analysis on the performance of campaigns and measure profitability;
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Analyze player behaviours and create segmentations and offers that align to playing style (personalized campaigns);
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Plan, execute and optimize campaigns for player upselling, retention, and reactivation on a daily basis;
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Collaborate with content, design and product teams to deliver engaging and relevant promotions;
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Manage communications across email, SMS, push notifications and in app messages;
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Identify key sports and casino events in the market and align to special promotions; ensure consistent and compelling communication;
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Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;
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Understand ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);
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Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.
We need your professional experience:
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3+ years of experience in a CRM within the iGaming industry;
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Experience managing VIP segments and executing high-value retention strategies;
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Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;
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Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;
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Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
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A good understanding of player behavior is a strong advantage.
We appreciate if you have those personal features:
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Organizational skills;
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Attention to detail;
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Openness to communication and the ability to improve processes through collaboration with different teams.
We are seeking those who align with our core values:
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GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
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DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
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BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.