LinkedIn Marketing Specialist

Remote
Full-time
Philippines
6 months ago

Job Type

100% Remote

Work from anywhere

Employment Type

Full-time

Flexible schedule

Location Preference

Philippines

Preferred time zones

Experience Level

Senior

Required experience

Job Categories

Marketing

Job Description

Double the Donation was founded in 2011 and specializes in cloud-based software focused exclusively on the fundraising needs of nonprofit organizations and educational institutions. We've grown to be the leading provider of fundraising software that helps nonprofits and schools increase revenue through corporate matching gift and employee volunteer grant programs.

Thousands of the largest nonprofits in the world like the American Heart Association, Leukemia and Lymphoma Society, Save the Children, Boys and Girls Club of America, as well as hundreds of the top educational institutions like Emory, UGA, Vanderbilt, Case Western, and University of Virginia rely on our services to effectively grow their employee matching gift program revenue.

As a growing company, every employee plays a huge part in our success!

We are seeking a dynamic and results-driven professional to manage and grow our LinkedIn presence and engagement. This individual will be responsible for developing engaging content, building brand awareness, and driving lead generation efforts on the platform. As the LinkedIn Manager, you will play a critical role in expanding our reach, engaging with key audiences, and converting connections into actionable business opportunities.

Key Responsibilities:

Content Creation and Management

  • Develop and execute a comprehensive LinkedIn content strategy aligned with company goals and audience interests.

  • Collaborate with graphic designers to create high-quality, engaging posts, articles, and updates, including text, images, videos, and LinkedIn polls.

  • Optimize content for LinkedIn’s algorithm to maximize reach and engagement.

  • Monitor trends and industry conversations on LinkedIn to identify content opportunities.

  • Maintain a consistent posting schedule to ensure a steady flow of fresh and relevant content.

Engagement and Community Building

  • Proactively engage with followers, respond to comments, and participate in conversations to build relationships and foster a sense of community.

  • Identify and connect with industry influencers, potential partners, and other key stakeholders to grow the company’s LinkedIn network.

  • Monitor competitor activity and adjust strategies as needed to maintain a competitive edge.

Lead Generation and Conversion

  • Develop and implement LinkedIn-specific lead generation campaigns to attract potential clients or partners.

  • Leverage LinkedIn tools such as Sales Navigator to identify, reach out to, and nurture leads.

  • Collaborate with sales and marketing teams to align lead generation efforts with broader business objectives.

  • Track and report on LinkedIn lead generation metrics, including the number of leads generated, conversion rates, and pipeline contribution.

Analytics and Reporting

  • Monitor LinkedIn analytics to assess the performance of content and campaigns.

  • Prepare regular reports on engagement, reach, and lead generation efforts.

  • Use data insights to refine strategies and improve outcomes over time.

Collaboration

  • Work closely with the marketing team to ensure LinkedIn content aligns with broader brand messaging and campaigns.

  • Partner with sales and business development teams to ensure LinkedIn leads are effectively nurtured and converted.

  • Collaborate with graphic designers and content creators to develop visually compelling posts and multimedia assets.

A Typical Day in the Role

While each day may vary, here are some examples of tasks you can expect to work on in this role:

  • Engage with industry LinkedIn posts relevant to corporate philanthropy. In these comments, you’ll include calls to action and other lead capture strategies to both increase reach/engagement while also generating leads. 

  • Mass send LinkedIn connection requests with personalized messages to qualified contacts. Invite these contacts to follow our page and engage with our content.

  • Engage with recent LinkedIn followers and ensure they’re connected with our team members

  • Mass send LinkedIn event invites to upcoming virtual events 

  • Request new LinkedIn images from our graphic design team

  • Draft LinkedIn posts and upload them to our marketing system

Qualifications:

  • Proven experience managing LinkedIn accounts for a business or organization, with a track record of successful engagement and lead generation.

  • Strong understanding of LinkedIn’s features, algorithm, and best practices.

  • Excellent written and verbal communication skills with a knack for creating compelling content.

  • Familiarity with LinkedIn tools such as Sales Navigator and analytics dashboards.

  • Experience in B2B marketing, lead generation, or social media strategy is a plus.

  • Analytical mindset with the ability to interpret data and make data-driven decisions.

  • Highly organized, detail-oriented, and able to manage multiple priorities effectively.

Wages

  • Hourly compensation is in $USD

  • We offer a competitive salary reflecting experience and skills

  • Aside from the base salary, there will also be an additional company contribution to go towards health insurance and additional benefits that you buy on your own

  • Target 42.5 billable hours per week

  • Additionally, you accrue Life Leave which can optionally be cashed in each year adding to your earnings

Meet the Team

We currently have 50+ team members who live in the Philippines who have been fantastic team members and we’re excited to add new team members to this new role!  Meet our PH Team Members

​Other Requirements

Location

  • This is a work-from-home setup. 

  • You would work during US EST Hours (Approx. 8 or 9 am to 5 or 6 pm EST)

What Makes a Strong Candidate

  • Based in the Philippines with consistent availability for a long-term role.

  • Highly organized and outstanding organizational ability

  • A team player who has a willingness to learn and grow at a fast-pace

  • Exceptional English verbal and written communication skills

  • Strong academic background who graduated with an outstanding General Weighted Average

  • Individuals who graduate with a major that could be a good fit including Communications, Business Ad, Public Relations, Journalism, English, Public Administration, or other Liberal Arts and Business degrees

As a small growing business, there are a few traits unique to our business that individuals should consider before applying.

  • You must love the idea of giving back to the community and nonprofits. There are thousands of jobs. If being involved in the success of nonprofits is something you’re truly passionate about, this could be a great role.

  • You must be extremely comfortable with change. As a small growing company, decisions can be made over a weekend and fully implemented by early the next week. Whether that’s new systems, new processes, or new approaches, we look for individuals who can adapt and thrive.

  • You must believe that the best contributors should get better rewards. As a company, we believe in paying people based on the value they generate at the business.

  • You must be willing to disagree and commit. As a growing business, there will be lots of decisions that get made and changes that occur during your time at the company. Some of which you’ll agree with and some you won’t, we strongly believe that the best team members have the ability to disagree and commit (i.e., going with a decision after it has been made regardless of whether or not you agree).

  • You must believe the status quo is unacceptable. As a growing company and as individuals, we believe the status quo is unacceptable. Everyone should be relentless in striving to be the best version of themselves and figure out ways to create more value at the company, enhance our client's results, and grow professionally. The question should always be “How can I be better” rather than “How can expectations be adjusted”.

We also need you to:

  • Be able to work independently and have a proven ability to work in a fast-paced environment

  • Have excellent written & verbal communication skills

  • Have a demonstrated ability to learn new things quickly and think on your feet

  • Can work through obstacles and challenges

  • Be highly organized with strong time management skills

  • Be results driven and goal-oriented

Benefits

Paid vacation time

  • 20 days accrued annually

  • These paid days off each equate to 8.0 hours of billable time.

  • Expect to use 5 of the days during the Christmas – New Year’s period.

Paid sick time

  • 5 sick days off annually

Paid life leave*

  • 15 days accrued annually.

  • Once per year in December, you can cash out any accrued life leave time. Every 5 days your cash out is worth about $300.

*Life Leave allows team members to use their holidays as it’s meant to be – a break – whilst knowing they’ve got the breathing space to tap into extra leave for the planned and unplanned life moments. 

Paid holidays

  • You have 7 paid US holidays.

Additional benefits

  • Bereavement Policy

  • Employee Giving Programs (Matching Gift Program, Volunteer Grant Program, etc)

Ready to Join Double The Donation?

Take the next step in your remote career. Click below to apply directly on Double The Donation's official careers page.

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